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The Coral Collective is a group of marine industry businesses united by a shared commitment to environmental stewardship. Each member pledges to donate a portion of their profits, which is pooled together quarterly to fund a unique initiative—sending a skilled technician from one of our member companies on a fully sponsored charity mission anywhere in the world.

This initiative allows technicians to participate in hands-on environmental conservation work without financial burden. The funds cover their salary for the time away, along with travel, accommodations, and expenses, ensuring that both the technician and their employer are fully supported. The marine industry depends on the health of our oceans, and we believe in giving back. Through The Coral Collective, we’re using our resources, expertise, and workforce to make a lasting impact—one mission at a time.

Envisioned by FCS Marine, The Coral Collective is a deeply personal project inspired by the passing of Coral Smits, to whom all the work is dedicated. Her love for the ocean fuels our commitment to protecting it. FCS Marine shares, “It’s been incredibly heartwarming to watch this community grow and take off. Seeing so many people come together to protect our marine ecosystems has given me hope that we can make a real difference."

Together, we are a growing collective of individuals, businesses, and volunteers passionate about preserving marine ecosystems. By raising awareness, hosting events, and sponsoring these charity trips, The Coral Collective is building a future where the ocean’s health thrives and its beauty is sustained.

The Full Story

About Us

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The Coral Collective unites marine industry businesses in a shared commitment to environmental stewardship. By pledging a portion of their profits, our members fund quarterly charity missions, sending skilled technicians on fully sponsored conservation projects worldwide. Our mission is to give back to the ocean that sustains our industry by leveraging our expertise, resources, and workforce to create a lasting impact on marine ecosystems.

Mission

Credit: Grant Thomas / Ocean Image Bank

Vision

We envision a marine industry that actively contributes to ocean conservation, fostering a global network of businesses and professionals dedicated to protecting and restoring our planet’s waters. Through collaboration, awareness, and direct action, The Coral Collective strives to build a future where marine ecosystems thrive, and those who depend on them are empowered to make a meaningful difference.

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Credit: Anett Szaszi / Ocean Image Bank

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